There has been a lot of buzz circulating in 2015 about Soundcloud's ability to help big brands discover the next big talent. With that being said there has also been alot of hype surrounding a fresh new artist from Kentucky who goes by the name of Bryson Tiller. It's not hard to see where the hype soared to exponential levels because it came shortly after a Timbaland co-sign and an OVO recommendation/shoutout from Drake himself. As you can see in the above picture (originally shared on Instagram) the shoutout led to sightings of the two together and "sneaker dreams and life dreams all being fulfilled at once," according to Tiller aka Pen Griffey via his official instagram. So how did this all start and with (Press releases applauding Bryson Tiller's Soundcloud engagement as well as Bryson Tiller openly stating that he simply uploaded his take off song "Don't" to the platform late in 2014, what role did Soundcloud play in the discovery and life changing events of the Bryson Tiller come up and what does it mean for artist looking to be discovered by major record labels and their executives? Could Soundcloud be the modern day A&R?
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